Indian Cricketer Virat Kohli has retained his position as India’s most valuable celebrity brand in 2021. Although the former Indian Cricket Team Captain lost worth, he remianed on the top of the list for the second consecutive year.
In 2021, Mr. Virat Kohli’s value was pegged at USD 185.7 million (close to Rs. 1,400 crore) which is down from USD 237.7 million in 2020, the report by consultancy firm Duff & Phelps said. The consultancy, further ranked actor Ranveer Singh to become the second most valuable celebrity in India with USD 158.3 million worth. In addition, Bollywood’s Khiladi Akshay Kumar is now ranked third with the brand value of USD 139.6 million.
In female names, actress Alia Bhat at fourth rank overall is top among females with a brand value of USD 68.1 million, and is followed by Deepika Padukone with USD 51.6 million of worth. Ms. Deepika Padukone is at the seventh place on the list.
Furthermore, Mr. Aviral Jain, managing director of the consultancy, said prominent Bollywood celebrities continue to feature on the list of top 20 celebrity brands while sports persons or those associated with sports like Sachin Tendulkar, Rohit Sharma and P.V. Sindhu are also on the list of top 20 celebrities with huge brand value in India.
Varun Gupta who heads the firm’s valuation advisory services in Asia-Pacific said,”Businesses and brands have heavily leveraged social media and other online platforms for brand endorsements this year, too, with below par weightage to traditional platforms.”
The cumulative number of product brand endorsements by the top 20 celebrities increased to 376 in 2021, as against 357 product brands in 2020, which the consultancy claims is reflective of a reasonable recovery.
It is to be noted, the Indian Television continues to contribute the highest spends in advertising, but digital media, the second largest, is fast catching up and will emerge as the largest in terms of spend in 2023.
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