Facebook is planning to launch its feature, Facebook News in India and other countries like Brazil, the United Kingdom, France and Germany.
The new feature was launched in the United States of America (U.S.A.,) in 2019. After it was successful in the U.S.A., the Facebook company is planning to launch the same in India and other places.
As part of this new feature, Facebook would pay local news publishers to make their “content” available under ‘Facebook News.’ —
Speaking about Facebook News feature, it is a “personalised destination” for news for Facebook users. It gives users controls to hide articles, publishers, and sections they’re not interested in for a better news experience.
It also helps them discover new topics and stories based on their specific reading, sharing, and following patterns.
Campbell Brown, Vice President of Global News Partnerships, Facebook, wrote in a blogpost. He said, “Innovation is critical to building a sustainable news ecosystem. We will keep building new products and making global investments to help the news industry build long-lasting business models. Consumer habits and news inventory vary by country, so we’ll work closely with news partners in each country to tailor the experience and test ways to deliver a valuable experience for people while also honouring publishers’ business models.”
The company said, “We aim to launch Facebook News in multiple countries within the next six months to a year.”
Its partnerships in the US include top news publishers such as Bloomberg, The Washington Post, Forbes, The Wall Street Journal, Buzzfeed News, Fox News, Business Insider, The Atlantic, and about 200 others.