FB To Tie Up With Entrepreneurship Development Institute of India

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The social media giant, Facebook tied up the with Gandhinagar based Entrepreneurship Development Institute of India (EDII) for its ‘Boost Your Business’ program. According to a popular news channel, based on this tie up it will add 20,000 entrepreneurs from around 100 cities across India over the next 6 months. The tie up with EDII is expected to help Facebook in achieving its target.
“Boost Your Business program initiative was launched in the year 2015, but with EDII as we planned to go to 20 states and 100 cities in the next six months in its first phase, expanding five times than what we have achieved it so far,” said Ritesh Mehta, head of programs, South Asia.
Facebook will also take up the necessary initiatives for the people to do their business by connecting them via Facebook, he added.
The program ‘Boost Your Business’ is to equip small and medium businesses with skills, knowledge and technology. In addition to this, the program will make them stay innovative and increase markets across the globe. This program is a part of Facebook’s public partnership policy, which is aimed at giving back to the community.
“Businesses see a measurable difference (when connected to Facebook.) First, the cost of the business goes down. The service is free (setting up a Facebook page is free, communicating with your customer is free, and reaching new customers is free.) Money that you spend on the marketing can be spent on the other things, like improving your business, scaling your business, hiring more and more people,” Ritesh said to a popular news channel.

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