According to reports, Reliance Jio is planning on an extension of the Prime membership enrollment deadline by a month. This move came as the company fell short of the required sign-ups. According to sources from TeleAnalysis, the company which offered a deadline of March 31 is now planning on delaying this date to April 30.
The company which created a tornado in the telecom industry is said to have fallen short by as much as 50 percent of the targeted signups. According to analysis, 22-27 million users have signed up for Jio Prime Membership which is available at Rs. 99 introductory price until March 31. These numbers worried Jio as they account only for a quarter of their user base of 100 million.
The company is yet to take a final decision and declare it to the audience about extending the deadline. This delay in taking a decision is so the company hopes that users sign up en masse at the last minute, failing which the date might be extended.
While Reliance is worried about the Jio Prime subscription, rivals Airtel, Vodafone and Idea have come up with various plans to compete with Jio. This went as far as Vodafone and Idea planning a merger. The telecom rivals have started offering up to 2 GB data per day in Rs. 300 to Rs. 500 bracket so as to compete with the Jio plans and retain the user base.