Abhay Deol Attacks Bollywood Actors Who Whitewash

By
Mango News Admin
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For some reason, the grass is always greener on the other side. While Caucasians visit beaches to relax, drink mimosas while getting a tan for a ‘browner’ skin, we Indians are in the pursuit to look whiter. It is all because of this vicious viewpoint that we have about ourselves. We perceive the beauty from without rather than from within. Finally someone has called out this evil in our society. That Someone being the Bollywood actor Abhay Deol.

Abhay Deol took to Facebook yesterday to point out how Indian ads are subtly trying to tell us that fairer skin is better than darker skin. Fair N Lovely has become a brand that equates fair with confidence. Garnier is now a product that promotes purity of skin rather than purity of heart. Ponds is whitewashing our face as well as our minds. With situations of racism mounting up even in our Country along with that in others, it is surprising to see how much Indians are after the ‘white’ skin and how much they detest ‘dark’ skin. So much so that in uneducated places, deep in the labyrinth of the hinterland, it is still unwanted to see a dark girl no matter how good hearted she is. The tirade of posts called out biggies like Shah Rukh Khan, Deepika Padukone, Shahid Kapoor and many more who have endorsed such products.

Check out the ads and what Abhay Deol said below!

Abhay Deol Fairness cream Shahid Kapoor
His face is dark on the right only because that part of the paper was left exposed to the sun. They are clearly not trying to show a dark shade going on to light. Shame on you to think our celebs would be so irresponsible, there’s a good explanation for everything!
Abhay Deol Fairness cream John Abraham
WE ARE NOT A RACIST COUNTRY! I will prove it to you. In the pic below John holds a card with shades from white to dark. Hey! You can see the promise of darker skin too if you read the card from left to right! He’s not telling you to go from right to left! Duh! Even if the writing on the tube reads “Intensive FAIRNESS moisturiser”. It just means its ‘FAIR’ to all who use it.
Abhay Deol Fairness cream Deepika Padukone
It says “2-IN-1 FAIRNESS cream”. If you notice her eyes are also lighter than they are in real life. So ‘2-in-1’ must be you can put it in your eyes to change their colour. It’s not so much a ‘FAIRNESS’ cream as it is a coloured lens for the eyes. And who wouldn’t want grey eyes eh? It’s the colour of Delhi in the winter. What a patriotic cream!
Abhay Deol Fairness cream Siddharth Malhotra
If you look carefully he has some black dust on his forehead. It’s only because he will be washing that off is the cream called “Fair and lovely”.
Abhay Deol Fairness cream Sonam Kapoor
Um…this one’s kinda hard to defend as it does say on the side of the packaging- “Indian women agree, skin looks visibly fairer: 88%”. But L’Oreal is an international brand, do they show the same racism around the world that they are clearly showing here in India?
Abhay Deol Fairness cream Ileana
The reason the tube reads “WHITE BEAUTY” is because the photoshopping on her skin has made her look white and she’s clearly a beauty. No demeaning of dark skin here either.
Abhay Deol Fairness cream Vidya Balan
This one asks the question “How true is your FAIRNESS?” And further asks if you just have an “outer WHITE layer” or is your “radiant FAIRNESS from within?” It even has the words ‘Veda’ in the packaging and that goes to prove we are originally WHITE from within. Know your history folks!
Abhay Deol Fairness cream Shah Rukh Khan
And the King Khan himself asking you- (Translated)- “Being a man why are you are still using a women’s FAIRNESS cream!?” He’s clearly trying to make you a man, becoming whiter in the process is just a side effect.

Speaking on such campaigns Abhay posted saying –

There's a lot more of these campaigns that are blatantly, and sometimes subtly, selling you the idea that whiter skin is…

Posted by Abhay Deol on Wednesday, April 12, 2017

Abhay Deol also went on to show the other side of the coin by stating that not all actors have sold out to the fairer skin, namely Kangana Ranaut, Randeep Hooda,Ranbir Kapoor, etc. But this war on whitewashing might be seen as going over the top when there are real problems like poverty and child education to be battled against. The product companies could argue too that they are after all marketing their product and nothing more. But the way it has been done till now needs to be changed. We need to propagate that a healthy skin is what is needed, not fair or dark. And above all what is inside matters much more than what is on the outside.

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