Sachin Tendulkar, the father of Cricket is back as the brand ambassador of Paytm First Games, a subsidiary of the digital financial service platform Paytm.
The company roped in legend Sachin Tendulkar as the brand ambassador of PFG ahead of the 2020 Indian Premier League (IPL.)
The new platform PFG is a digital gaming zone creating awareness about fantasy sports in India.
As its brand ambassador, Sachin Tendulkar would help PFG to gain players across India.
Mr. Tendulkar would also help to promote and generate excitement around all sports including kabaddi, football, and basketball in PFG.
Sachi Tendulkar said, “Cricket is an engaging sport, and we all tend to have opinions about the game, right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win.”
According to sources, PFG is going to spend nearly Rs. 300 crores for marketing and promotions during the remaining six months of the current financial year. The strategy of marketing, starting from signing Sachin Tendulkar as its ambassador, would help the PFG to grow its share which is dominated by Dream11, (IPL.)
In addition, over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments, soccer leagues and others.
Sudhanshu Gupta, the Chief Operation Officer (COO) of PFG, said, “As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports,” He further added, “With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research.”
As of now, PFG would offer over 50 games, where the most popular is fantasy sports.
The platform currently engages with over 80 million users with the majority of them from smaller cities and towns.
Stay tuned for further updates.